NHS England has today launched its first-ever national campaign to support breast screening, ‘That Feeling’. The multichannel push, which aims to encourage eligible women to attend … read moretheir screening appointments and increase early detection of breast cancer, was developed in partnership with M&C Saatchi UK. The new campaign, part of the ongoing ‘Help Us, Help You’ initiative, seeks to increase the number of women participating in breast screening when invited, by presenting screening as a positive thing and highlighting the importance of attending. This feeds into a wider long-term overarching strategic aim for the NHS, to increase cancers diagnosed at stages one and two from 50% to 75% by 2028.
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