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Top 6: February 26th 2025
Colorectal cancer is the second most deadly cancer in Canada. To raise awareness among Quebecers of the importance of getting tested for this disease, Fondation Digestive, in
… read morecollaboration with LG2, has created the 'Scanitary Paper.' This awareness-raising product reaches people where they think most about their digestive health: on the toilet. Custom-designed with a QR code, this special toilet paper redirects people to Clic Santé where they can easily book a stool screening. The Scanitary Paper marks the first awareness campaign from the Fondation Digestive, a newly formed organisation dedicated to digestive health.
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Credits
Other credits
Agency
Strategic Planner François Giroux
Client Service Director Isabelle Miville
Client Service Director Camille Sauvé
Project Manager Julie Pichette
Agency Producer Stéphanie Gagné
Agency Producer Claudine St-Pierre
Motion Designer Daniel Martinez-Mendoza
Graphic Designer Olivia Lapierre-Fortin