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Fondation Digestive: Scanitary PaperTop 6 this week
Colorectal cancer is the second most deadly cancer in Canada. To raise awareness among Quebecers of the importance of getting tested for this disease, Fondation Digestive, in collaboration with LG2, has created the 'Scanitary Paper.' This awareness-raising product reaches people where they think most about their digestive health: on the toilet. Custom-designed with a QR code, this special toilet paper redirects people to Clic Santé where they can easily book a stool screening. The Scanitary Paper marks the first awareness campaign from the Fondation Digestive, a newly formed organisation dedicated to digestive health.
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