Beeline Kazakhstan: Mountennis

The City Sets the Rules of the Game!

For the first time, the ATP 250 Series tennis tournament was held in Almaty - a historical event few believed would ever make its way to the city, where tennis has never been the most popular sport. Beeline Kazakhstan, as a proud sponsor of the Almaty Open ATP250, was encouraged to promote the tournament among the city’s residents.

Almaty is surrounded by mountains and is literally built on a slope. This defining feature shapes the sloped city’s life, culture, and folklore. Locals take great pride in it, and whenever brands embrace this unique aspect, they value it.

Beeline Kazakhstan and ATP 250 introduced the world’s first sloped tennis court on a mountain slope and launched Mountennis - an amateur tennis 2-day tournament in Almaty played on an inclined court, serving as the perfect prelude to Almaty Open ATP 250 a week before the start.