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Transport For London: Fabric of LondonTop 6 this week
Transport for London (TfL) has unveiled ‘Fabric of London’, an integrated campaign by agencies of record VCCP and Wavemaker UK. ’‘Fabric of London’ is the winning campaign of Outernet London and The Standard’s competition, ‘London’s Greatest Advertising Competition’, which TfL was announced as winning in 2024. The competition invited advertising agencies and brand teams to create campaigns celebrating the rich diversity of London with the top prize offering an incredible £1 million worth of media space. This includes a much coveted cover wrap across the front of The Standard newspaper, and time on the giant immersive screens at Outernet, the UK’s most visited cultural attraction.
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