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Top 6: February 12th 2025
Outdoor
Road Safety Commission: Not worth the beeping risk - Boss
Top 6: February 12th 2025
This campaign aims to reinforce the many potential consequences of drink driving while at the same time evoking the social shame of getting caught by the police. The creative executions take the familiar sound of the censorship ‘bleep’ and match it to the ‘beep’ of the breathalyser unit.
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