Lynx: Boxing

Yes, even down there, guys could use a little extra help. That’s why LYNX is launching a fragrance especially designed for intimate areas - because smelling good should never have limits. Partnering once again with LOLA MullenLowe and directors Lionel Goldstein, the brand is rolling out a disruptive series of 10-second micro-ads - snackable, high-impact content designed to hit hard, fast, and everywhere. These ultra-short spots blend entertainment with bold messaging, ensuring LYNX’s signature humour stays front and centre. The campaign kicks off with the story of a basketball player who, mid-dunk, sparks an unexpected attraction. Two additional films set in a movie theatre and a boxing gym remind guys that LYNX Body Spray is meant for the whole body - yes, everywhere.