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Tesco Clubcard: 30 Years
Tesco Clubcard is turning 30 and to celebrate 30 years of rewards for customers, has worked with BBH London on a campaign that reminds the nation of just how rewarding its membership can be whilst leaning into three decades of nostalgia. All media buying and planning for the campaign was handled by EssenceMediacom. Since its launch in 1995, Tesco Clubcard has given customers access to money, groceries and fuel as well as extra discounts with Clubcard Reward Partners on everything from flights and holidays, hotels and meals out to family days out. The film, directed by Sam de Jong at Iconoclast, is a nostalgic look back at the last 30 years of Tesco, Clubcard, and UK popular culture. This was achieved by following two sets of neighbours - one couple who signed up for Tesco Clubcard in 1995, and the other, our protagonists, who resisted the urge to sign up.
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