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Chicken Licken: Boneless Bites of Soul
There is a small percentage of the population who are largely ignored and often ridiculed by society – those with a fear of bones. For these suffering souls, life is a series of terrors as they navigate their way around anything vaguely osteopathic. Imagine, then, their dismay at being confronted with a chicken drumstick at a Cartilogenophobic Anonymous support group meeting. This humorous (or humerus) premise is the springboard for a new campaign for Chicken Licken’s SoulBites. These boneless bites of SA’s favourite soul food are the ultimate meal for those afraid of bones .... and everyone else.
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