 |
Outdoor
nib: The billboard that crunches data for medical research
nib is using the computing power of digital billboards to help with vital medical research. Most digital billboards use only half of their CPU's processing power. So leading Australian health brand nib and advertising agency Dentsu Creative have partnered with Folding@home and Alliance Outdoor to put that remaining 50% to work. Developed at the University of Pennsylvania, Folding@home is a computer program that helps scientists develop new therapeutic treatments. The program is available to download for anyone who wants to take part and simply runs in the background on volunteers’ home computers, crunching data while they use other programs.In a world first, nib has worked with Dentsu Creative and media partners to load the Folding@home program onto the computers found inside digital billboards across New South Wales, Victoria and Queensland. The program will use the billboards’ spare processing power to run medical simulations for cancer and Alzheimer’s research, feeding the results back to scientists in America.This wider rollout follows a trial in November, in which the program was loaded onto two billboards in Sydney and Melbourne with support from Alliance Outdoor and its preferred signage partner, Visual Exposure. This is the first time Folding@home has partnered with an Australian brand and its first ever partnership with a health insurer.
Head of Marketing & Digital: Chris Donald Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
