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Outdoor
KFC: KFC Out-Doors, 5
In a move that literally leaves nothing in the way of late-night cravings, KFC—together with TBWARAAD—has done the unthinkable: removed the doors from its restaurants. Dubbed “KFC Out-Doors”, this disruptive campaign redefines what it means to be open 24/7 by turning formerly locked doors into eye-catching billboards celebrating KFC’s new around-the-clock service. For decades, shut doors signaled the end of the day for businesses worldwide. But as KFC steps into a new era of non-stop fried chicken, those very doors have become symbols of its dedication to serving customers any time, day or night. Each removed door has been transformed into an Out-Of-Home installation, featuring cheeky messages like “Who needs doors when you never close?” and playful QR codes with map directions that lead customers to the nearest KFC—no matter the hour.
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