Cheil Worldwide and electriclime° Korea have teamed up for a new global film for the Samsung Vision AI technology. Promising the next big thing in television, Samsung Vision AI creates an entirely new TV watching experience as it starts to talk and gives the consumer a new future of technology. The product was unveiled at CES 2025 in Las Vegas, which is a proving ground for breakthrough technologies and global innovators. Directed by South African filmmaker Billy Pols, the global spot sees a family united in a sleek, modern location and shows off the AI TV’s stand and cable-free design. In association with Cheil Worldwide, electriclime° produced the project through their new Korea office, with executive producer Seung Ku Lee at the helm. With just 30 days from start of pre-production to delivery, the film was shot in Bangkok, Thailand, with DoP Maxim Desmet.
