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Top 6: January 14th 2015
Interactive

Samsung: Look At Me

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Top 6: January 14th 2015
Cheil Worldwide has launched their “Look at Me” application which is designed to help autistic children to communicate with others, Samsung has made it clear that it is committed to empower people to solve their problems. Children with autism usually do not make and sustain eye contact with others, but they like to interact with smart devices. Based on this finding, Cheil Worldwide, the incumbent agency, collaborated with researchers and doctors from Seoul National University and Yonsei University, both based in South Korea, to develop the app. Using the smart devices’ camera features, children can learn to read a person’s mood, remember faces and take photos while displaying a range of emotions. After 8 weeks of test, it turned out that 60% of the tested children showed improvement in making eye contact and identifying emotional expressions.
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Account Manager : Andy Sungkyoon Wang, Diane DY Lee

Project Manager : Chris Seongwook Kim

Assistant director : Wooyoung Nam

App production company : Design Fever

Project Manager : Yeonjoo Jeong

Planner : Gaeon Kim

UI design : Jaejin Jeong, Jooheon Oh, Jooheon Oh

Character Design : Jiyeon Kim

Development : Myoungah Chang, Heecheol Jeong, Juhyoen, Kim, ByoungJun, Kwak

Photography : Daeho Seo

Model Agency : Ready Agency (Korea) / Muse (Hong Kong)

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