Norwegian: Red Cab

Norwegian is constantly expanding, adding more and more flights to their offerings. Their direct long haul routes from Oslo, amongst them New York City, was communicated in a rather unique and playful way. Together with advertising agency M&C Saatchi Stockholm, they decided to give visitors in one of Oslo's biggest shopping malls a chance to connect directly with the city. An interactive digital screen enabled visitors in a shopping mall to connect live with a custom designed Norwegian taxi that took them on a tour – of their choice – through the streets of New York. People could control a special 360° live stream camera on the roof of the car and discover more about the city that never sleeps. All while our dedicated driver gave them interesting stories, information and funny anecdotes to make sure they enjoyed the ride. Real-time. The campaign was set up to communicate that New York City is closer than ever with Norwegian's direct flights.