Adjust Your Set, one of the UK’s leading content agencies, has unveiled a fully interactive augmented reality Christmas advent calendar for Milka, the leading European chocolate … read morebrand, which enables families to watch, play and share inspiring content using touch screen technology. In the countdown to Christmas, the calendar reveals a special surprise every day, starting from the chocolate in every window to animated films, interactive games and augmented reality activities, which appear in an illustrated Milka alpine magical world. The Milka Christmas Countdown Calendar, which was devised by Taxi Studio, is aimed at mothers and their children and is brought to life by families pointing their smart devices at a calendar window. On key dates, the calendar reveals playful animated films set in the snowy Milka alpine wonderland. The films follow a fairy tale story of a family who together unlock the true spirit of Christmas. The calendar reaches its peak on Christmas Eve, where users have the opportunity to immerse themselves in a unique and personalised augmented reality Milka alpine experience.
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