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Bord Gáis Energy: Housemates
Bord Gáis Energy, the energy provider serving over 730,000 residential and business customers across Ireland, has launched its most significant recruitment campaign to encourage consumers to switch to a SMART plan with the launch of the strategic and creative platform ‘Need More Zenergy? Think Smart’. The platform and fully integrated campaign aims to educate consumers on the control a more personalized Smart plan offers and encourage switching with ambitious targets to get Ireland utilising the Smart meters installed in over 1 million homes, in order to use their energy more efficiently. The hero campaign assets including a funny TVC directed by Tom Merilion (Speers Films) feature a humorous story of an out-of-work relationship counsellor who has found that she has far less clients since Bord Gáis Energy Smart plans ‘are saving their relationships – and money’.
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