Bord Gáis: Switch

Publicis Dublin had planned another emotion-heavy Christmas campaign, but then we switched it. For something different. The BGE Christmas Switch campaign is a parody on the docu-style Christmas ads seen at this time of year. The ad plays off the fact that people switch unwanted gifts at Christmas time and the good feeling they get from the switch. Switching feels good, especially if it's to Bord Gais Energy and with the very strong new offers in place, this gives people more reasons to do so. Jimmy Murphy, Business Director of Publicis commented; 'Christmas ads have become a phenomenon in themselves, with brands vying to outdo each other with their warmth and sensitivity. Being honest, we've made our fair share of them! It's fun to take a more irreverent approach for once and get attention for what is a great energy offer.'