BIC EasyRinse: Smoother, faster, cleaner...

We worked with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. Using an impactful “Before” and “After” key visual, we demonstrated how the Easy Rinse effortlessly glides through hair without clogging, offering a clean, smooth shave with ease. This clear contrast helped emphasize the product’s performance and
convenience. Building on our “Switch to BIC” theme, we positioned EasyRinse as the smart choice for those seeking a hassle-free, affordable and efficient shave. The campaign highlighted how switching to BIC enhances the shaving experience, making it both quicker and more enjoyable, with no compromise on quality.