BIC: Switch to BIC.

Working with BIC Japan, we successfully launched their new product, the BIC FLEX 5, into the local market. This project was driven by the overarching brand platform that we also developed “Switch to Bic,” which emphasizes the benefits of switching to BIC’s superior shaving experience. To build excitement around the launch, we developed the “Want a Premium Shave For Less” campaign, strategically tailored for key Japanese markets. The campaign aimed to inspire consumers to embrace a more energized start to their day, positioning the FLEX 5 as an essential part of their morning routine.