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Working with BIC Japan, we successfully launched their new product, the BIC FLEX 5, into the local market. This project was driven by the overarching brand platform that we also … read moredeveloped “Switch to Bic,” which emphasizes the benefits of switching to BIC’s superior shaving experience. To build excitement around the launch, we developed the “Want a Premium Shave For Less” campaign, strategically tailored for key Japanese markets. The campaign aimed to inspire consumers to embrace a more energized start to their day, positioning the FLEX 5 as an essential part of their morning routine.
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