One Show: Dead Lines

Sherina Florence, a leading independent ECD and AI-focused Futurist who is a member of this year’s first-ever One Show Creative Use of AI jury, has created an album of hip hop tracks made up entirely of famous ad taglines and a pair of videos to promote the global award show’s final deadline of February 28, 2025. The project brief was to use AI to create a LinkedIn reminder that promotes The One Show final deadline and the first-of-its-kind Ai awards category. Florence decided to create a full album under the name Pencil Pusher, and entitled the 13-track album “Dead Lines”. The title-track teaser video focuses on the show’s final deadline, while the two-minute “Rising Ambition” video celebrates both Black culture and The One Show legacy by featuring a cavalcade of winning ads through the years. Each track release moves us closer to the Spotify album release on the entry deadline date of February 28. A preview of the full album can be heard on HyperFollow, and will be available on Spotify, Apple Music and iTunes.