Pregnant Then Screwed: The Career Shredder

Pregnant Then Screwed and a collective of advertising creatives have launched ‘The Career Shredder’, a new campaign to highlight that the motherhood penalty is worse than ever with 74,000 mothers a year now being mistreated when pregnant, during maternity leave or when they return to work. Today, Pregnant Then Screwed will be live-streaming a giant physical shredder which will be shredding the CVs of mothers aired across a billboard in Westfield through Ocean Outdoor, known for its high footfall, and on a website, for the next four weeks. Anyone can support the campaign by engaging via their LinkedIn profile and ‘shredding’ their CV. Once they’ve done this, they’ll receive a social asset they can post on LinkedIn to help highlight the ever-growing number of mothers who experience discrimination in the UK. The campaign will also see OOH posters provided by Clear Channel plastered across the UK, landing on the same day as The Apprentice airs with the words 'Mum, you’re fired' - sadly, it doesn’t matter if you land the job; if you’re only going to be pushed out when you become a mum. The campaign will hit print publications and the airwaves too. Print ads will run across a variety of national publications for the next few weeks and 30s media spots featuring the voices and CVs of real women who have experienced pregnancy and maternity discrimination will play out across Acast’s network of top podcasts.