The campaign is releasing two distinct efforts today, reaching two unique audiences. The first speaks to parents and those with youth in their lives — relatives, caregivers, and … read moreneighbors — and the second reaches health care professionals who are on the front lines and are trusted messengers for patients' health and safety. Both components of the “Agree to Agree” effort are based in common ground. They raise awareness of the fact that everyone — including gun owners and non-gun owners — can agree that firearms shouldn’t be the leading cause of death for children and teens in this country and that we can take action to protect these vulnerable communities. Developed pro-bono by creative agency GUT Miami, the new public service advertisement (PSA) for parents and those with youth in their lives features real students and their parents—not actors—attending what they think is a student debate on the question “Who holds the greatest responsibility to address the gun violence that impacts children and teens?” As the students answer, it becomes clear that gun violence prevention is not a divisive two-sided debate and that we can agree on a lot when it comes to the issue. The ‘debate’ stops as the students confront the audience and unite behind the chilling stat that gun injuries are the number one cause of death for children and teens in America. Viewers are encouraged to take action by visiting AgreeToAgree.org, where individuals can learn about gun violence and how to have conversations with their communities supported by conversations guides and resources. Award winning filmmaker Lauren Greenfield (Founder of Institute, “The Queen of Versailles” and “Thin”) directed the PSA.
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