Nissan: ANIMALERT

TBWAHAKUHODO and Nissan Motor have launched 'NISSAN ANIMALERT,' a joint initiative aimed at achieving zero wildlife fatalities caused by vehicles. Timed to coincide with World Wildlife Day on March 3rd, this initiative introduces a new solution designed to help protect endangered wildlife from road accidents. As part of the project, a pilot test will be conducted, and Nissan will release a project film and interview videos on its official YouTube channel and social media platforms. Inspired by electric vehicle (EV) pedestrian alert systems, which warn pedestrians of approaching cars, NISSAN ANIMALERT adapts this technology to emit customised frequencies designed to deter animals from roads, reducing the risk of wildlife fatalities. The projects first phase focuses on protecting the endangered Amami rabbit, a species found only on Amami Oshima and Tokunoshima islands and classified as Critically Endangered (IB) due to its high risk of extinction. This initiative is a collaboration between industry, government, and academia, bringing together Nissan, Amami City, the Ministry of the Environment, Okayama University of Science, and T.M.WORKS, along with other partners. The name 'NISSAN ANIMALERT' combines the words 'animal' and 'alert,' underscoring the project's core mission to safeguard wildlife through innovative technology and prevent wildlife fatalities.