Skinny: Meet Liz

While other brands are paying for expensive celebrity spokespeople, or forking out endorsement cash to fake online influencers, Skinny Mobile has used AI to digitally clone their happiest customer. The customer, who was one of nearly 400 who applied for the role, will now become the AI face of the brand’s advertising. The campaign sees Skinny taking customer loyalty and brand advocacy to the next level by digitally cloning a real customer using AI to become its new AI-created brand ambassador. A brand ambassador that they can then use to make low-cost ads. Hundreds of customers submitted video applications for the Skinny for Life competition, which challenged entrants to prove they were Skinny’s happiest customer.