Department of Further and Higher Education, Research, Innovation and Science: You built the world

For many years young Irish trades people and building professionals have left Ireland to form the backbone of the building industry in the world’s great cities. Now more than ever, we need their knowledge and expertise back in this country to help us build homes for an ever-expanding population. So we reached out to them, where they live now. Because we wanted them to know we recognise all they have achieved. And how important they are to us. We changed the copy for each city, but the message was always the same: You’ve Built the World. Now Build Back Home.