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Top 6: March 12th 2025
Most NZ dog owners see their dogs as more than just pets - they're family. And like any family member, their happiness matters. Many would even consider relocating to better suit … read moretheir furry friends' needs.
As part of ASB's new home loan campaign - which featured a new four-legged addition to Ben and Amy's family, Droga5 created a series of OOH posters designed specifically for dogs. Infused with a specially crafted blend of scents, tested and perfected to be irresistible to canine noses, these ads were impossible for dogs - and their owners to ignore.
read less...Client: ASB
ASB Chief Marketing Officer - Helen Fitzsimons
ASB Marketing Lead Home Lending and Insurance - Scott Drinkwater
ASB Marketing Manager Home Lending - Alex Smith
ASB Campaign Manager Home Lending - Madeline Biddulph-Wall
ASB Assistant Marketing Manager Home Lending - Reece Waters
ASB Marketing Manager Insurance - Ben Verboeket
ASB Head of Brand Experience - Stephanie Fahey
ASB Brand Experience Lead - Bianca Osborne
ASB Senior Social Media Manager - Jasmine Taggart
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