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ASB: Sniff Posters

Most NZ dog owners see their dogs as more than just pets - they're family. And like any family member, their happiness matters. Many would even consider relocating to better suit their furry friends' needs.

As part of ASB's new home loan campaign - which featured a new four-legged addition to Ben and Amy's family, Droga5 created a series of OOH posters designed specifically for dogs. Infused with a specially crafted blend of scents, tested and perfected to be irresistible to canine noses, these ads were impossible for dogs - and their owners to ignore.
Credits Other credits

Client: ASB



ASB Chief Marketing Officer - Helen Fitzsimons

ASB Marketing Lead Home Lending and Insurance - Scott Drinkwater

ASB Marketing Manager Home Lending - Alex Smith

ASB Campaign Manager Home Lending - Madeline Biddulph-Wall

ASB Assistant Marketing Manager Home Lending - Reece Waters

ASB Marketing Manager Insurance - Ben Verboeket

ASB Head of Brand Experience - Stephanie Fahey

ASB Brand Experience Lead - Bianca Osborne

ASB Senior Social Media Manager - Jasmine Taggart

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