Bosch: Phenomenal Appliances

Bosch, a global leader in engineering and technology, has launched 'The more you Bosch, the more you feel like a Bosch,' a multi-year campaign developed in partnership with creative agency Droga5. The seven-film series debuted earlier this month with Bosch’s first-ever Big Game ad starring Antonio Banderas, which introduced a fresh, more expressive brand identity - one that highlights not just what Bosch products do, but also how they make you feel. At the heart of the campaign is a creative approach that takes everyday moments and pushes them to the extreme. A woman unloading her Bosch dishwasher doesn’t just admire its CrystalDry technology - she transforms into a superhero, exacting vengeance against moisture. A contractor, thrilled with his Bosch 18V 2-in-1 Impact Driver, channels his inner Macho Man Randy Savage to elbow drop a table. Construction workers embody the scoobidi-ski-bop-smooth precision of their 18V Glide Miter Saws, and channel their inner He-Man thanks to the power of their Bulldog Rotary Hammers. A dad transforms into a glam rocker thanks to his Bosch fridge, a mom into an Olympic level sprinter thanks to her Bosch induction cooktop and a coffee drinker into black belt master of barista-quality beverages thanks to her Bosch 800 Series espresso machine.