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Road Safety Authority: Speeding ... You Never Know
The latest campaign from the Road Safety Authority and Forsman & Bodenfors Dublin tackles the issue of speeding on rural roads.
Speeding continues to be the deadliest behaviour on Irish roads, contributing to at least one in three fatalities. This is exacerbated on rural roads where 70% of all collisions happen. People speed because they think a few km/h over the limit won’t make a difference. They make the same journeys every day. They know the roads and they think they know what’s coming. The truth is, they don’t. And speeding gives you less time to react to the unexpected. The film encourages people to slow down on rural roads with the message: ‘You never know what’s coming’. We see a driver on the same daily journey, travelling above the speed limit. On the day the unexpected happens, he does not have time to react.
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