Public transportation is used every day by a diverse array of people across Ontario, and Metrolinx believes that everyone, no matter who they are, their reason for travel, or what … read moretheir story is feels safe while using transit. With its latest campaign, launched February 28th, the transportation agency shows its commitment to a vision where transit is safe for all. Conceptualised by Leo Canada with French adaptation by Martel, both part of the Publicis Groupe Canada network, this regional campaign speaks to Ontario’s rich cultural diversity, with adaptations in French and seven additional languages. It represents the next stage in the expansion of Metrolinx’s “Safety is For All” platform, which began in May 2023 with the objective to drive positive safety behaviours among MX riders through station and vehicle signage, custom station announcements, online digital display and Spotify digital audio.
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