Peroni Nastro Azzurro 0.0%: The Welcome Present

Peroni Nastro Azzurro 0.0%, the super-premium Italian beer brand from Asahi Europe and International, launches a new full year campaign, ‘The Italian Way,’ set to celebrate the treasured traits of Italian culture, passion and style. To launch the campaign Peroni Nastro Azzurro 0.0% debuts ‘The Welcome Present’, an entertaining spot starring Scuderia Ferrari HP racing drivers, Charles Leclerc and Lewis Hamilton. This is McCann London's first campaign for Peroni since McCann Worldgroup won the global account in September 2024.​ Set against the backdrop of the luscious Italian hills, the short film follows a special delivery to the newest Scuderia Ferrari HP team member, Lewis Hamilton. Orchestrated by Peroni Nastro Azzurro 0.0%, facilitated by Charles Leclerc and delivered by Tifosi, a one of-a-kind combi van delivers a surprise welcome present to Lewis; 44 cases of Peroni Nastro Azzurro 0.0%. The perfect homage to Lewis’ racing number, #44. ‘The Welcome Present’, directed by acclaimed director, Martin Werner, underscores what we know and love about Italy and Italians alike, showcasing the warmth and generosity of being welcomed in Italian style.