New Zealand has a legacy of incredible female athletes, but women’s sport still doesn’t get the recognition or support it deserves. Less media coverage, lower funding, and fewer … read moreresources mean that at a grassroots level, girls are twice as likely as boys to drop out of sports. In 2025, 2degrees is scaling up its sponsorship of women's sport as part of its ‘Fighting for Fair’ commitment. Off the back of the revolutionary Aupiki TikTok final in 2024, TBWA developed the SupportHER Club, designed to champion women and girls in sports at every level and encourage young women to stay in the game. At the heart of the campaign is an emotional, powerful AV piece that captures a young girl’s first-day playing team sport. The poignant story highlights the importance of belonging, growing, and creating strong, supportive communities. It’s a reminder that sport isn’t just about winning, it’s about inspiring the next generation to build confidence, resilience, and lifelong friendships. Rugby star, Katelyn Vaha’akolo provides the voice over.
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