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Lomito vendors spend entire nights satisfying Asuncion's hunger, moving in a well-oiled nocturnal choreography that repeats itself every day. But when the sun rises and the grills … read moreare turned off—who feeds them? Last year, we found out: they choose Burger King. And we showcased it through a graphic campaign that successfully made its way into the streets, the people, and popular culture—while also gaining recognition at several festivals. That’s why this year, Garabato MullenLowe and Burger King Paraguay are committed to keeping it alive under the eye and lens of Ale Burset. More real, more raw, closer to the night—elevating what was already big into something enormous, with the potential to transcend borders and reach new markets across the region and the world.
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Credits
Other credits
CEO: Mauricio Alfaro
DGC: Paloma Cella
DC: Marcelo Marquez
DA: Diego Centurión, Guillermo Collar
Group Account Director: Carla Arza, Beta Alonso
Project Manager: Giorgio Nizza
Digital: Eduardo Navarro
Brand: Burger King
Marketing Manager: Asuncena Romero
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