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Leading global beer brand Heineken® has launched a worldwide recruitment campaign co-ideated by creative agencies LePub and Publicis Dublin, to help independent Irish pub owner, Josie McLoughlin, find a new successor. Joseph ‘Josie’ McLoughlin owns McLoughlin’s Bar on the rural Achill Island. Situated at the edge of the world, the pub rests against the backdrop of the wild, beautiful landscape of West Ireland. A fourth generation McLoughlin, Josie was born upstairs in the pub, and when his parents passed, he took the reins and has been behind the bar for the past 43 years. Like many families in Ireland, Josie’s kin now live all over the world and he has no-one to pass the pub on to. So now, at retirement age, he is looking for a namesake to take over the running of the pub and keep the family name above the door. Josie, whose family has run McLoughlin’s for 155 years, explains, "I have no one to leave the pub to, and I’d resigned myself to looking for a buyer outside the family and seeing my name being lost to history. That would just break my heart. The name McLoughlin is woven into the very fabric of this pub. The past 50 years have been incredibly fulfilling for me and I’d love to see that story continue, finding a McLoughlin descendant to take it forward. If I could guarantee the McLoughlin name would still be above the door of the pub in another 155 years, I’d die a happy man.”
Credits
Other credits
HEINEKEN GLOBAL
Head of Global Heineken® and Premium Brands: Nabil Nasser
Heineken® Global Brand Strategy and Communication Director: Daniela Iebba Heineken® Brand Global PR Lead: Jonathan O’Lone
Heineken® Global Communication Manager: Guilherme De Marchi Retz Heineken® Global Communication Manager: Nalini Bhagwandin
Heineken® Global Communication Manager: Alexander Drake
Heineken® Global Communication Manager: Alessandra Cavarra
Heineken® Global Digital Manager: Bob van Iersel
HEINEKEN IRELAND
Heineken® Ireland Marketing Director: Fiona Curtin Heineken® Ireland Marketing Manager: Mark Noble Heineken® Ireland Senior Brand Manager: Rachael Crawley Heineken® Ireland Brand Manager: Colin Doyle
LEPUB MILAN
Senior Designer: Fabio Iacomino
Global Head of PR & Communication: Isabella Cecconi Senior PR Manager: Luca Orioli
Head of Strategy: James Moore
Global Client Service Director: Shirine Aoun
Client Service Director: Ilaria Castiglioni
Global Account Director: Gonzalo Gutierrez
Account Manager: Francesca Gatti
Executive Producer: Courtney Trent
Head of Digital Production: Vittorio Cafiero
Digital Producer and Project Manager: Kejsi Haxhi
PUBLICIS DUBLIN
Board Creative Director: Ger Roe
Creative Director: Peter Dobbyn
Group Account Director: Ruth McCormack
Strategy Director: Adriano Eliezer
Account Director: Gemma Sherlock
Senior Agency Producer: Rachel Murray
Technical Lead: Cian McIntyre
IRELAND PR & ADVOCACY - THINKHOUSE
Founder and Head of Creative Innovation: Jane McDaid Group Director, PR & Advocacy: Laura Wall
Senior Account Manager, PR & Advocacy: Lucy Carroll
GLOBAL PR & COORDINATION - THE ROMANS Managing Director: Kate Brazier
Creative Director: Dan Roberts
Associate Director: Liam O’Brien
Senior Account Director: Sophie Lambert-Russell Account Director: Normandie Tottman
Account Executives: Rebecca Kapoor, Abbie Goodman
US PR - M BOOTH
Senior Vice President, Client Lead: Sally Alfis Vice President: Alex Williams
Account Supervisor: Theo Luterman
MEDIA AGENCY- DENTSU Red Star Ireland Chief Operations Officer: Ian Mc Grath Senior Account Manager: Aoife Higgins
MEDIA AGENCY - DENTSU Red Star U.S. Client Lead: Corina Li
OOH Lead: Maisie Wong
Print Lead: Kathleen Brogan
MEDIA AGENCY - Dentsu IPROSPECT Australia Client Director: Luke Amasi
Head of Client Partnerships: Jason Smith Managing Director: Marcelle Hoyek
POST-PRODUCTION
Editor: Rob Hergarty
Post Producer: Dafydd Upsdell Colour Grading: Gabha
Colourist: Andrew Francis
Sound design & Mix: Folding Waves
MUSIC
Track 1
The Lights of Londonderry Loren Marie Premium Beat Track 2
Track Name: ROVER'S REVENGE
Composer: Mark Revell
Label: AB-CD
Music Publisher: Cavendish Musi
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