“It’s the toy that toys with life!” A new commercial for 'My First Lab Animal,' PETA’s satirical take lampooning the cruelty of experiments on animals and the millions of taxpayers’ … read moredollars wasted by the National Institutes of Health (NIH) on these experiments, debuts today on FOX News, TV Land, MTV, and Adult Swim. The commercial, complete with a cheerful jingle, follows a child as she discovers the complete 'My First Lab Animal' kit, performing procedures actually funded and conducted by the NIH on her stuffed toy mouse: injecting chemicals, delivering electric shocks, and dropping the mouse in an inescapable beaker of water. With the Day-Glo and plasticine glee of ‘90s toy commercials, the new ad should strike a chord with Millennial viewers, many of whom are now toy-shopping parents themselves - and its message against wasting tax dollars (the girl hands hush money to her concerned parents and a narrator notes, “paid for by the government…the NIH is not liable if your child becomes a psychopath”) should resonate with viewers who are cheering on efforts to cut government spending.
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