B&Q: Prices Nailed, 1

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• Category Other
• Client B&Q
• Agency Leo Burnett London
• Production Rogue Films
• Country United Kingdom
• Uploaded 25 March, 2025

B&Q and Leo Burnett are unveiling ‘Prices Nailed’, a new integrated campaign that aims to spotlight the brand’s dedication to offering consistently low prices across a broad range of DIY essentials. Aimed at DIY enthusiasts looking to upgrade their homes this Spring, 'Prices Nailed’ showcases how holding prices gives more certainty and helps customers take on DIY projects both big and small. Spanning multiple platforms including TV, VOD, Social, OOH, Print, Digital and In-store, the campaign will run throughout the Spring and Summer. At the heart of the campaign are two 40-second films directed by Scott Lyon. The creative approach blends high-impact macro shots of sanding, painting, and planting—elevating everyday DIY tasks to an immersive, cinematic experience. These sequences then transition to relatable British home settings, reinforcing the campaign’s message that B&Q helps everyone get more done for less. Narrated by actress and comedian Kerry Godliman, the campaign’s distinctively warm and down-to-earth voice adds further accessibility and charm. The films debuted on 22nd March across Channel 4, ITV, and Sky, with 30- and 20-second cutdowns rolling out later in the season, alongside a 10-second animated spot. Leo Burnett also devised a bold new visual identity for the campaign, employing B&Q’s iconic ‘&’ sign as a distinctive device to represent ‘more’. This creative language runs across OOH, press, digital, social, and in-store activations, brought to life through playful and dynamic animation. Large-scale outdoor placements amplify the campaign’s message, with standout sites including London’s The Cromination as well as dual-format locations in Leeds and Slough. All media planning and buying was handled by Dentsu.