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Bonds: Made for Down Under - Tkay Maidza
Australian brand Bonds is making its debut in the U.S. with the launch of its new 'Made for Down Under' campaign via Special.
The new campaign, which includes films directed by EXIT's Stefan Hunt and still captured by Sam I Am's Lula Cuchhiar, features Australian conservationist Robert Irwin and music icon Tkay Maidza. 'Made for Down Under' introduces American audiences to Bonds' iconic underwear and stars Irwin and Maidza alongside some of Australia's most notorious wildlife including spiders, snakes and crocodiles - all captured in-camera without CGI.
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