Pedigree: Pedigree Lie Detector

Dogs are loveable companions, but when it comes to food, they’re master manipulators. Recognising this, PEDIGREE and Colenso BBDO have launched the PEDIGREE Lie Detector for dogs, a groundbreaking collar and device designed to keep pets honest about their eating habits and help owners manage their weight more effectively.

The voice-activated PEDIGREE Lie Detector, created in partnership with digital innovation agency Satellite NZ, aims to curb the growing issue of pet obesity, with recent data revealing that 75% of dog owners admit to giving their pets extra food beyond regular meals, contributing to 7 out of 10 Aussie dogs being overweight. Even more revealing, 76% of owners admit to refilling the dinner bowl when their furry friend gives them ‘the look.’

To address this, PEDIGREE’s innovative new device will monitor a dog’s eating habits and provide owners with insights, tips, and tools to ensure their pet maintains a healthy diet. The Lie Detector collar detects feeding patterns and works in tandem with an app to offer recommendations for balanced nutrition and exercise.

The pilot program will give select winners exclusive access to the device for two months, with the possibility of an extension at PEDIGREE’s discretion. However, the long-term availability of the Lie Detector app and device beyond the pilot phase is yet to be confirmed.