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Top 6: April 2nd 2025
Interactive
Burger King: Hacker King, 1
Top 6: April 2nd 2025
Last Saturday, March 15, during Consumer Week, Burger King® launched an unexpected stunt: the brand distributed exclusive discount coupons in a hyper-targeted, geolocated way, strategically placed in search results for competitor locations on Google Maps. Photos were taken and posted locally on the pages of over 1,000 competitor restaurants across 24 Brazilian states. This organic initiative took place on World Consumers' Day, one of the biggest retail dates in Brazil, aiming to grab consumers' attention and drive engagement. The insight came from a simple fact: competitors tend to lead in Google searches. But this time, on Consumers' Day, people searching for competitors ended up finding a reason to choose Burger King instead. Whenever consumers searched for competitor restaurants on Google, they would come across exclusive BK discount coupons embedded in the photos section of those locations on Google Maps—one of the most-used tools for deciding where to eat.
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