F Cancer, a non-profit dedicated to early cancer detection and prevention, is launching a Public Service Announcement (PSA) to encourage colorectal cancer screening for those 45+. … read moreRolling out during Colon Cancer Awareness month, the campaign, titled "Pick up Your Poop", raises the point that dog owners readily pick up their animal’s waste but remain squeamish about their own poop—in spite of the fact that taking a simple at home screening test can provide information that could help save their lives. The most common symptom of early colon cancer is no symptoms at all. And colorectal cancer has no limits— it can affect anyone. As colorectal cancer cases are rising among younger people and certain populations are more likely to be diagnosed at later stages (American Indians, Alaska Natives, Black and Hispanic Americans), reinforcing the importance of early screening has never been more important. When caught in early stages, colon cancer is treatable in 9 out of 10 people. And if you don’t believe the dog in the PSA, you’ll be able to listen to your own dog or a friend's dog, tell you to get screened by uploading a photo of them to this website: pickupyourpoop.com. People can spread the word by sharing their video on social with #pickupyour💩 and by tagging F Cancer—so you can turn your pups into the official spokesdogs of Colon Cancer Awareness Month.
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