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Top 6: March 26th 2025
Education is key to breaking the cycle of poverty, yet rising hardship means more children miss school due to a lack of food, shoes, and warm clothes. 67% of disadvantaged children … read morearen’t attending school regularly, but despite needing more donors than ever, reaching time-poor parents - KidsCan’s most likely supporters - remains a challenge.
This year, parents received The Class of New Zealand - a school photo where 67% of smiling faces were replaced with empty seats, representing disadvantaged children missing from classrooms across the country. In partnership with PhotoLife, NZ’s leading school photography company, this marked the first time in 99 years they included anything beyond school photos, delivering the issue directly into parents’ hands.
read less...Client: KidsCan
CEO and Founder - Dame Julie Chapman
General Manager of Fundraising and Marketing - Lisa Andrews
Marketing and Communications Manager - Leigh Jeffs
Marketing Executive - Sasha Va’a
Partner: PhotoLife
Director - Ian Chadderton
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