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Have you discovered your skin as a source of pleasure? In a world where women’s desire is still the subject of countless taboos, Boticário is starting a new conversation with the … read morelaunch of Her Touch, a book dedicated to women and designed to highlight the skin as their greatest erogenous zone. With exclusive illustrations and a sensual approach, the book, published by Editora Labrador in an exclusive digital version, available for free from amazon.com.br and the brand’s social media, free of charge – for adults only – dives deep into intimacy, shattering taboos and encouraging women to explore their own bodies without guilt or external pressures. The movement, created by AlmapBBDO, connects to the narrative of Her Code, the best-selling women’s perfume brand launched in 2023. The conversation is all too necessary. According to a 2023 survey by Think EVA and Boticário, 79% of women have faked orgasms and 45.6% identify stress and fatigue as the main obstacles keeping them from dedicating themselves to their own pleasure. Moreover, just 12% of interviewees associate the concept of pleasure to sex alone, reinforcing that the experience is far more than just the act itself – and that expanded vision is precisely what Her Touch presents. In the week of its launch, during Women's Month, the book reached the number one spot among the most downloaded on Amazon Brazil.
read less...President and CEO: Filipe Bartholomeu
Art Assistant: Rayane Oliveira
Client Services: Camilla Massari, Andressa Locatelli, Bruna Defelippe, Vivianne Santos, Thais Guarlotti, and Julia Vasconcelos, José Henrique Pereira
CSO: João Gabriel Fernandes
Strategy: Daniela Ferrari, Julia Martins, and Giovanna Schiavon
CDMO: Rafaela Alves
Media: Francisco Custódio, Suellen Kiss, Yasmin Baffa, Vanessa Vieira, and Grasielle Santana
Special Projects: Julia Newman, Marilia Alves
PR: AlmapBBDO, Giusti Creative PR, and PROS
Illustrators: Estela Carregalo, Gio Simões, and Larissa Constantino
Writer and Sexologist: Mari Williams
Publisher: Labrador
Graphic Production: José Roberto, Marcos Souza
Final Art: Carlos Henrique Azevedo
Revision: Zuzima Turano
Art Buyer: Tereza Setti, Stephanie Biekarck
Photographer: Mariana Valverde (Estúdio Almap)
Client Approval: Marcela De Masi Nogueira, Carolina Carrasco, Giovana Orlandeli Sampaio, Eduardo Rebola, Maria Augusta Silveira, Barbara Dias, Agata Oliveira, Laura Yanaguibashi
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