SickKids: The Count

To help celebrate The Hospital for Sick Children’s (SickKids) 150th birthday on April 3, SickKids Foundation has launched a new brand film, its first since partnering with FCB Canada. Entitled 'The Count.', it features a cast of more than 20 real SickKids patients and portrays an emotionally charged and visually complex tapestry that depicts the fight for every birthday for patients, families and hospital staff. It artfully weaves birthday imagery with athletic metaphors and surrealistic imagery alongside real life moments of children and their families.