SickKids Foundation: SickKidsMoms VS HardDays

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• Category Charities & appeals
• Client SickKids Foundation
• Agency Cossette
• Production Scouts Honour
• Country Canada
• Uploaded 19 April, 2021

Credits

• 
  Director
  Mark Zibert
• 
  Chief Creative Officer
  Peter Ignazi
• 
  Executive Creative Director
  jaimes zentil
• 
  Creative Director/ writer
  Matt Antonello
• 
  Creative Director/ art director
  Kyle Lamb
• 
  Producer
  Erica Metcalfe

Other credits

Client

VP, Brand Strategy & Communications: Kate Torrance

Director, Brand Strategy & Communications: Roy Gruia

Associate Director, Community Stakeholder Relations: Lisa Charendoff

Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance

Marketing Manager: Jessica Myers

Agency

Group Business Director: Daria Lysenko

Account Supervisors(s): Alex Hughes, Aline Cleve

VP, Strategy: Denika Angelone

Senior Strategist: Bella Ianetta

Production

Editing House: Outsider

Music & Audio: Rajakovic Electric

VFX: The Vanity

Cast:

Cheryl Singh (Mother)

Ryan Singh (Father)

Sebastian Singh (Son/Patient)

Ava Singh (Daughter)

Co-Writers:

Simone Green

Cindy Tjon

Cyrena Ferreira

Crystal Costante

Nicole Boucher

Demetra Cotoulas-Pournaras

Gillian Ginesi

Jennifer Starycki

Kathy Shultz

Alana Kayfetz

SickKids Moms Interview Compilation Video:

Creative Director/Editor: Andrew Hart

GBG films / tactics:

VP, Direct & Digital Marketing: Heather Clark

Director, Product Marketing: Vanessa Teal

Manager, Product Marketing: Jillian Kuchard