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SickKids Foundation has launched the House of Legends campaign. The patients, doctors, nurses, researchers, and all the other healthcare workers at SickKids are legendary - and SickKids is built on these legendary stories. Continuing to leverage the powerful VS brand platform that began with SickKids VS: Undeniable, this new campaign is the culmination of what was started back in October 2016 with the aim of rallying the community to donate to help build a new hospital. This year’s marketing campaign will be the last time that the Foundation will be publicly raising money for the new building, as they anticipate reaching their goal by March of 2023.
Credits
Other credits
Client
SVP, Direct and Digital Marketing: Heather Clark
VP, Brand Strategy And Communications: Kate Torrance
Directors: Roy Gruia, Noelle de la Mothe, Alisa McKay, Sandra Chiovitti
Associate Directors: Jess Myers, Tanya Tucker, Monisa Mees, Lisa Charendoff, Tania Kwong, Annie O’Leary
Coordinator, Community Stakeholder Relations: Kylie White
Public Relations Professional: Taylor Huff
Managers: Rebecca Shrimpton, Robyn MacDonald, June Li, MaryJane Peters, Neha Trivedi, Molly DeHaan
Associate: Victoria Jiang
Intern: Melody Zhang
Agency
VP, Business Lead: Tyler Robson
Group Business Director: Valerie Mascarin
Business Director: Alex Hughes
Account Executive: Veronica Coles
Chief Strategy Officer: Cat Wiles
VP, Strategy: Geraldine Trixier
Strategy Director: Mac Taylor
Senior Print Production Director: Dawn-Marie Mills
Senior Video Production Director: Liana Rico
Senior Retoucher: Trevor Gauthier, Thomas Dagg
Senior Production Artist: Shireen Kok
Media
Media Agency: OMD
Managing Director: Daryl Heroux
Director of Strategy: Laryssa Savrasykh
Strategist: Zoe Sullivan
PR Agency
PR Agency: Citizen Relations
VP, Strategy: Josie Haynes
Director: Katie Skinner
Senior Account Manager: Justine Little-Trent
Production
Photographer: Thomas Dagg
MDJ BTS Video
Videographer: Janick Laurent
Photographer: Tricia Zaremba
Editor: Reginad Gray
Thank You Videos
Videographer: Andy Ferreira
Sound Operator: Brian Hanish
Edit
Editing House: Nimeopere
Editor: Graham Chisholm
Exec Producer: Julie Axell
Producer: Julie Axell
Colour
Colour/Transfer Facility: Alter Ego
Colourist: Wade Odlum
Producer: Genna McAuliffe
VFX
VFX & Online Facility: The Vanity
Lead VFX & Online: Sean Cochrane
Exec Producer: Stephanie Pennington
Producer: Katie Methot
Audio
Audio: Rajakovic Electric
Music Composer/Audio Director: Mark Rajakovic
Executive Producer: Nicole Rajakovic
Mix & Sound Design: Aaron McCourt
Voice Over: Angellika “Jellytoofly” Smith
Singer: Alana Bridgewater
Additional Vocals: Isabella Rajakovic
Mixed at JuiceBox Audio & Signal
