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SickKids Foundation: The Brave List


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The holidays are upon us, and at this time of year most kids are worried about being on the 'naughty' or 'nice' list. But at SickKids, there is no naughty or nice - there's only the brave. Introducing 'The Brave List', a new campaign dedicated to courageous SickKids patients, both past and present. Created by Cossette, the campaign recognises the incredible bravery of SickKids patients and encourages the public to donate to the SickKids Get Better Gifts (GBG) program. And until December 31st, The Brave List, featuring the names of over 400 SickKids patients, will be projected onto the large chimney of The Boiler House in Toronto's Distillery District during Winter Village.
Credits Other credits

Client

VP, Brand Strategy & Communications: Kate Torrance

SVP, Mass, Direct & Digital Marketing: Heather Clark

Director, Brand Strategy & Communications: Roy Gruia

Director, Product Marketing: Vanessa Teall

Associate Director, Community Stakeholder Relations: Lisa Charendoff

Associate Director, Integrated Brand Marketing: Tina Tieu-Lafrance

Marketing Manager: Jessica Myers

Manager, Product Marketing: Jillian Kuchard

Agency

VP, Group Business Director: Tyler Robson

Group Business Director: Carmen Steger

Account Supervisor: Alex Hughes

VP, Strategy: Denika Angelone

Senior Strategy Director: Geraldine Tixier

Senior Strategist: Bella Ianetta

Production

Editing House: Outsider

Music & Audio: Rajakovic Electric

VFX: The Vanity

Media: OMD

PR: Citizen Relations

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