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Outdoor
Chupa Chups: Molecule Models
Known for its knack of creating simple yet iconic imagery of its unmistakable lollipop, Chupa Chups is tapping into the elements of fun in its latest campaign from BBH London. The three executions, running in both OOH and press, resemble 3D molecule models, using the head of Chupa Chups lollipop as atoms and the lollipop stick as chemical bonds. BBH London zoomed in on the 'happy chemicals', dopamine, serotonin and endorphin, to show that Chupa Chups is what fun is made of. Each molecule poster features a variety of Chupa Chups flavours, with each flavour and colour symbolising a specific type of atom. Through its ongoing ‘Forever Fun’ platform, Chupa Chups aims to position its lollipop as a source of timeless fun that you don’t grow out of as you grow up. And this campaign seeks to drive home that connection at a scientific level.
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