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"History Outnumbered" is a powerful campaign by Dentsu Creative Iberia for The History Channel, marking both the 80th anniversary of the Holocaust and the 25th anniversary of the … read morechannel itself.
In response to the troubling resurgence of far-right extremism, the campaign delivers a stark warning: if we don’t learn from history, we are doomed to repeat it. Tattooed numbers from the arms of Holocaust survivors are used to visualize frightening data, such as –
33,963 Racial Hate Crimes in Germany in 2024
162 Neo-Nazi Marches in 6 Months
1,856 Likes on the comment “We miss you, Hitler”
It's a chilling juxtaposition that brings the past into sharp, unsettling focus, running across TV, print and OOH.
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Other credits
Credits:
Client: The History Channel
Agency: Dentsu Creative Iberia
Chief Creative Officer: Lourenço Thomaz
Executive Creative Director: Ivo Purvis
Copywriter: Diogo Stilwell
Art Director: João Mescas
Head of Production: Kiko Pinto Magalhães
Motion Graphics Designers: Sérgio Dores, Márcio Valente
Account Director: Paula Cardoso
Client Services Lead: Almudena Guisado
Global Client Director: Maurizio Vitale
Case Study Production: 78 Films
Case Study Editor: António Mendes
Sound Production: Guel
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