Crayola is reuniting adults with their childhood artwork to launch the Campaign for Creativity – and it’s just as emotional and awe-inspiring as you might think. The brand’s latest work with Dentsu Creative and first work with Dentsu Creative PR, aims to ignite a new dialogue about the value of creativity and help parents integrate more creative moments into their children’s lives.
Crayola is uniquely positioned to elevate the importance of childhood creativity, which has been shown to help develop core life skills, predict career achievement, boost education attainment and support well-being and fulfillment.
The artwork being returned is from an extensive collection Crayola has acquired from its art programs since the 1980s. Stored safely at its headquarters, many of the pieces have also hung in galleries, congressional offices, libraries, and museums across the country. Today, they’re on a journey back to their original creators.
This is the first wave of art being returned in what Crayola hopes to be the ultimate return of all 1,000 pieces of art remaining in its archives from what was once one of the largest collections of children's artworks in the world. They may even be enlisting the Internet for some help. Crayola will be releasing artwork images on its social channels in the hopes that the public can help reunite 50 additional pieces of artwork with their creators this year.
Other credits
Client Name: Crayola
Campaign Title: Stay Creative
First Air Date: 4/17/24
Agency: Dentsu Creative
Network: Dentsu
Holding Company: Dentsu Group
CLIENT:
Chief Marketing Officer: Victoria Lozano
Senior Director Brand Activation & Content: Mimi Dixon
Cheri Sterman: Sr Director, Education
Marisa Scurato: Director, Digital Marketing
Anna Roca: Head of Promotions & Partnerships
Nichole Koszi: Manager, Digital Content and UX
AGENCY:
Chief Creative Officer: Rafael Rizuto
Executive Creative Director: Brian Eden
Executive Creative Director: Craig Cimmino
Group Creative Director: Andres Arlia
Creative Director: Giovanni Muratori
Writer: Alye Chaisson
Art Director: Harper Barth
Executive Producer: Todd Scheifele
Senior Producer: Emily Brown
EVP Account Management: Andre Galan
Group Account Director: James McCawley
Account Supervisor: Anna Diffley
SVP Integrated Planning: Ashley Bruce
Strategist: Alyssa Fea
Associate Director Project Management: Alison Thomas
FILM PRODUCTION
Film Production Company: Hummingbird Content Studio
Address: 2058 Broadway, Santa Monica, CA 90404
Executive Producer: Olivia Berlin
Producer: Ava Yazdani
Director: Aqsa & John X
DP: Guido Raimondo
*if more than these roles, EP to confirm
EDITORIAL
Editorial Company: Tag
Address: 530 Seventh Avenue, 23rd Floor, New York, NY 10018
Executive Producer: Damisi Rosemond
Producer Eddie Perodin
Editor: John X., Nate Brav-McCabe, Matt Mullen
Associate Editor: Joshua Bloome
*if more than these roles, EP to confirm
MUSIC
Music Company - Spark Music Group
Music Supervisor Premier Music Group
Musician - Giosuè Greco
*if more than these roles, EP to confirm
SOUND DESIGN
Sound Design Company - 750mph
Address: 20 Golden Square, London, W1F 9JL United Kingdom
Head of Production: Olivia Ray
Producer: Carla Thomas
Senior Sound Engineer: Mike Bovill
*if more than these roles, EP to confirm
VFX/FINISHING
VFX Company
Address:
Executive Producer
Lead Artist
*if more than these roles, EP to confirm
COLOR
Color Company: Gammakurv
Colorist: Mal Malfitano
Color Company: Company 3
Address: 218 West 18th St, 12th Fl, New York, NY 10011
Senior Producer: Matt Moran
Senior Colorist: Sean Coleman
