TV ad: Crayola: Metallic Pop and Lock

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Mcgarrybowen, New York created the campaign. Identity Director Javier Blanco made the spots. That just left Absolute Lead VFX Artist Nathan Kane with the minor task of making the entire galaxy come alive behind the imaginations of a group of 10-year-olds. And did he ever. In a - surprise - colorful four-spot campaign for Crayola, Kane crafted the essential effects to help bring four new products to life.

Category Education
Client Crayola
Agency Mcgarry Bowen, New York
Production Identity
Country United States of America
Uploaded 12 April, 2011

Other credits

Client: Crayola

Spot Title(s): Galaxy :15 (featured), Metallic Pop and Lock :30 (featured), Symphony :30 (featured), Dancing in the Dark :30

Air Date: April 2011

Agency: mcgarrybowen

ECD: Tom Pratt

AD: Marshall Peschell

Copy: Matt Herman

Producer: Melissa Tifrere

Prod Co: Identity

Director: Javier Blanco

EP: Joe Masi

Producer: Alana Hall

Editorial Co: Bikini Editorial

Editor: Avi Oron

EP: Gina Pagano

Post/Effects Co: Absolute Post

Lead VFX/Inferno Artist: Nathan Kane

VFX Artist(s):James "Krispy" Cornwell, JD Yepes, Warren Paleos, Krissy Nordella, Betty Cameron

Designer/Animator(s): Jep Hill, Marcelo Cermak;, Young-Hsee Lee, Orges Kokoshari

EP: Sally Heath

Producer: Nirad "Bugs" Russell

Telecine Co: Nice Shoes

Colorist: Chris Ryan

Producer: Pat Portela

Shoot Location: Buenos Aires

Crayola: Metallic Pop and Lock

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