And so the scene is set for Apple and Telia’s latest campaign for the iPhone 16 pro - which places the well loved Swedish action hero, Jens Hulten, very much in harms way. All for … read moregood reason of course, as the shot is captured in glorious slow motion by the iPhone 16 pro. The spot – produced by Immigrant and directed by Danish director Torben Kjelstrup – was created by the creative agency Åkestam Holst in Stockholm. Set in a classic western set, with saloons and wagon wheels aplenty, the film embraces familiar genre tropes, tipping it’s hat at both westerns and Hollywood itself. Playing the leading man at the centre of it all, doomed to be chased down by a real life killer bear, Åkestam Holst convinced the Swedish actor, Jens Hulten to make his commercial debut - playing … well, himself. A nice bit of tongue in cheek casting for Swedish audiences as he’s a mainstay of not just the Swedish film series Johan Falk, but also international franchises like Mission Impossible and James Bond.
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